Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Squeaky Clean

Well, episode 7 of Far Street is in the final stretch of being completed. So I figured while I waited for the music to be finished I'd clean up the site a bit. Give it a bit of a polishing, if you will. While I was at it, I added a bit of search capability, thanks to Google, god of the Internet. And now, if there was any doubt as to what the Kerusso logo looks like, well, those have been wiped CLEAR away by the obvious, glaring red, yellow and green picture up top. (That also brings you back to the home page if you click it.)

So, what do you think? Is it worthy to be lauded? Do you know what lauded means? Leave comments and let me know!