Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

What Happens in Vegas?

Video editing! That's what! That's right, the month-long sabbatical is over and production of episode 8 of Far Street is almost underway. I've got new video editing software that completely rocks and a fresh clean script the voices for which shall be recorded this coming Sunday night!

In other news, working as I do in a church office it's not uncommon at all to be asked technical questions by old people who don't know what they're talking about. So I got to thinking: "What is it about old people that makes them so technophobic?"

I wonder if it's because they grew up in the land of rotary phones, punch cards and house-sized computers. Young people, having grown up in a virtual landslide of technical evolution, have learned to adapt to every technical situation.

For example, from 1940 to 1960 what technical achievements were made? . . . Well . . . color movies . . . the Television . . . a lot of stuff the military used. Not really a whole lot that the public used. What technical achievements took place between 1980 and 2000? WHOA! Windows 3.8, 95, 98, Me, 2000, XP; several Mac OS's; Linux; cellphones; LCD screens; lifelike video games; home video editing; DVDs; CDs; the Internet; computer generated imaging; etc. etc.!

See? In my lifetime there have been not only a wide variety of new technology, but also several steps in improving this technology. While in my grandparents lifetime technology moved relatively slow. They had time to settle into their technology while we were taught that each new development will only last as long as it takes for someone to think of something better. So we learn the foundation of this technology and build assumptions of new technology based on what has already passed.

Old peoples' assumptions include that new technology has no foundation that they're used to. And so they assume that it's much more complicated than it actually is. Which, invariably, makes it actually complicated for them.

The reality, however, is that developers are working harder and harder to make technology accessable and recognisable. Especially Google! All you need to know to use Google online programs is how to move a mouse around and use a keyboard. Technophobes may think there's some kind of complicated command they have to learn in order to add an event to Google Calendar while someone who's not afraid will just click on a date, type an event and time and hit enter!

Yes, sooner or later the technophobes will have nothing to fear. But until then . . . geeks, charge for your services.