Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Wired News: Video Killed the Video Star

Wired News: Video Killed the Video Star

This poor man has been tainted by the careless antics of the untalented. And he blames Google Video and YouTube. He cites such web classics as Numa Numa and the various World of Warcraft mechinima. And what are we to do about it? . . . ::reads back over the article:: . . . hmm . . . I got nothin.

Yes, there is some crap on these sites. But I don't think the sites themselves are to blame. In fact, Google Video is a pioneer in offering professional video from actual TV programs and the like to their audience. So, what is the deal? After long and deep thought I have concluded that what's wrong with video sites is the same thing that's wrong with the world in general: people think way more highly of themseves than they ought to.

This has been true since Eve ate the fruit and it will be true until the world is destroyed. When people think highly of themselves they'll think that people want to watch what they do, so they record it and proudly show their crap to whoever will watch. Even if they don't have the technology to do that they'll still stand in front of a congregation and sing flat notes or read anti-rythmic poems or drone on and on about a subject they feel should be known by all . . . like the various different kinds of paint.

Pride comes before a fall because it lifts you precariously over your land of make-believe only to find out later that this land doesn't exist - effectively swiping it out from under you. This will be true no matter what device is used to promote it, be it Google Video, YouTube, Vaudeville, a church pulpit, a local stage, a coffe house or a small town newspaper.

But enough of this lamenting. Let's be glad that there are some people out there who genuinely are talented and/or creative. I leave you with one such example:

Mario Live from Gordon College,


  1. Whew, boy! I'll bet that's the most work-out that guy had all year! He needs to get away from the computer, take a walk and commune with nature for a while. (Motherbeau nods head) It seems you've got it - too many people are willing to settle for mundane or plain out gross.


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