Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

How Do I Love Thee, Google?

Google Reader - Steve Beaudry's shared items

Regular vistitors to this blog will notice something different over there to the right. A couple things, actually. The ads used to be smaller, for one thing. I made them bigger in order to accomodate the newly budding video ads Google is starting up. As you'll read in the article, they only work for certain ad sizes and settings. I've used the smallest possible setting so you'll see video ads as they grow, but it's still unabtrusive.

The second thing you'll notice is a "Real" news feed. This feed is fed directly from my own personal assortment of news stories fed to me via Google Reader. They just recently made the reader a hundred times better than it was before. One of the things I can do is go through my Reader items and select which ones I deem worthy to be shared and click a button to make it show up on my blog.


Well, speaking of news, here's some Kerusso-relevant news:
Becky has promised to get the music for episode 10 done "soon." The jury is still out to decide whether "soon" means "tonight" or "next month."

Also . . . be on the look-out for a completely new look and feel to this site. That's it! just a teaser! No more than that.