Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

YouTube Defeats Your Tube

Here's a wonderful bit of real news for you. NBC is laying off a bunch of people in order to save costs because, evidently, there's some ethereal thing people are calling the Internet on which they can watch movies and clips that ::GASP!:: not NBC nor any other traditional media producer has made! It looks like this competition from YouTube and Google Video has caught NBC off guard, but, as the writer of the below-linked article states:
It's not like the bite that the Internet's been taking out of traditional media hasn't been reported on a few thousand times over the last five years. More recently, studies in the UK indicated that certain market segments had finally crossed the tipping point where they were spending more time with digital media than with traditional media. ...

I can't tell you how many people I'm bumping into today -- some of whom are C-level execs at IT companies --who tell me they're addicted to YouTube. They just sit there on their living room couches with their WiFi notebooks selecting new videos and pressing the play button. The TV, visible just over the lids of their notebooks, is off.
However devastating this might be for those who are being fired because of the oversight of their bosses, this is great news for me and other hopefuls who don't have "connections" in the traditional media market. It is proving that the Internet works and it works better than TV. I personally believe movies will stick around because there's just something about making a night out of going to see a movie on a big screen.

To all the doubters: all visual media has, at one point, passed through the "novelty" phase. Moving pictures were confined to nicelodeons until people realized exactly how cool they were. "Talkies" (movies with sound) were considered too much of a novelty to market until The Jazz Singer proved everyone wrong. The Internet is starting to come out of its novelty phase. Watch out, Big Movie. This machine-gun wieldingng, sword slinging, muscle bound butterfly is about to emergege from its cocoon. . . . Well, you didn't expect it to be a passive, beautiful, weak butterfly, did you?

» Media tipping point? NBC slashes jobs, costs; says "it's not our fault!" (it's no joke) Between the Lines ZDNet.com