Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

the Church of Blog

Hang around my church for long enough and you'll hear my pastor go off on a rant about bloggers threatening the Southern Baptist Convention. So you can imagine my interest when I saw this link in my gMail account saying "Who are Bloggers?" and coming from some place with "Pew" in the name. Obviously, not all bloggers are blogging about religion. I doubt even most of them are an actual threat to orthodox religion. But I wonder if SBC fanboys really know exactly how little a threat bloggers actually are.

Well, I clicked the link and it wasn't at all what I imagined. In stead, Pew Charitable Trusts turns out to be some sort of survey site dedicated to "Informing the public." There are probably people out there who have heard of this site for years and think I'm a moron for only having recently discovered it. Gimme a break, so I'm a n00b. Anyway, they did a survey of a random, national sample of bloggers and here are the results:
when asked to choose one main topic, 37 percent of bloggers cite “my life and experiences” as a primary topic of their blog. Politics and government ran a very distant second with 11 percent of bloggers citing those issues of public life as the main subject of their blog. Entertainment-related topics were the next most popular blog-type, with 7 percent of bloggers, followed by sports (6 percent), general news and current events (5 percent), business (5 percent), technology (4 percent), religion, spirituality or faith (2 percent), a specific hobby or a health problem or illness (each comprising 1 percent of bloggers).
Did you catch that? Two Percent of bloggers cover religious issues! That hardly seems like such a threat to me. This means that if anyone is looking for a blog to read they're more than likely not going to go for the 2% of religious bloggers; they're more likely going to go for the 37% of "life and experiences" bloggers. These bloggers who are a "threat to the SBC" are hardly anything to be worried about. I'm not saying whether they're right or wrong. The only blogger I've really read is Big Daddy Weave and I don't think one blog can represent the masses, therefore I have no experience in their righteousness. However, I know when a mountain is being made of a mole-hill. And this is one of them.

<StephenColbert>Watch out, reactionary SBC leaders! You're on notice!</StephenColbert>