Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

The Justice Riders

I hate to bump Becky's post down, but I just had to post about this. If you're interested in hearing original music from the one and only Kerusso composer, Rebekah Blackmon, go to the Kerusso Music section.

On with the story . . .

So, working at a church as I do, it's not unusual for members of the church to drop by the church office and give presents during Christmas time. Today was one such time. One of the members came by with a bunch of gift bags. Nice-looking ones, too. She handed them out and I waited for her to leave before taking out the tissue paper in mine.

Finally she left and I was free to see what my Christmas present was. I took out the brown tissue paper and saw that it was a book. "Great," thought I, "it's probably another one of those crappy devotionals that go an inch deep into the Bible." Alas, that is the standard gift and I can't count how many I'd gotten over the years from well-meaning church people. But I tilted the bag a little more to read the cover and was slightly surprised . . .

The title was The Justice Riders. It was a fiction book. Cool! Something that I might actually enjoy reading! I took the book out to have a good look at the cover. "Hm," I muttered to myself, "That cowboy on the cover looks familiar."

I glance down at the author, and there in text as huge and thick as the muscles of the familiar cowboy was this: "A novel by CHUCK NORRIS." . . . and Ken Abraham and Aaron Norris and Tim Grayem. I suppose when Chuck Norris asks you to help him write a book there are no questions asked. My question is whether they all worked on it at the same time or if Chuck knocked them out one-by-one for screwing up a part of the story.

I don't know what you're getting for Christmas - whether it's a book like mine, or an iPod or a Nintendo Wii or maybe even a sweater - but one thing's for sure: my book can beat up your present. Any day.


  1. Chuck Norris doesn't write books. He karate chops all the bestsellers until the words fit together how he wants them.


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