Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Tolkien's Blood, Jackson's Sweat, Hobbit's Tears

If you don't know by now, New Line Cinema and Peter Jackson had a falling out which lead to Peter having to walk away as the director for the planned movie based on the book The Hobbit. In reaction to this decision, many of the fans of the movies have struck back criticizing New Line for not bowing to Jackson's requests. Jackson has, indeed, done more than a great justice to the Lord of the Rings story and it's a shame when any of the money-holders decide to make such a decision in spite of the effect it will have on the movie.

Well, one of the more unlikely, though completely reasonable, voices in the New Line protest is the great-grandson of JRR Tolkien himself, Royd Tolkien. (With a name like that, you know he's gotta be a Tolkien.) From the story:
Before the films were made i held massive reservations and fears that JRRT and LOTR would be used as merely a tool in producing revenue and ultimately a substandard film. But it's different now, and it's different because of Peter.

3 weeks ago those feelings returned. Without him, and without question, The Hobbit will become what i feared LOTR was to become.

To find a new director after the time and dedication Peter and all his people put in would not just be wrong, it would also be a bad decision.
He couldn't be more right. New Line Cinema needs to come to the realization that this is not about money, it's not about profits, it's not about rights - this is about what one man has done for a classic, timeless series of novels that no other could possibly hope to accomplish. It's not about money - it's about the story. And, like it or not, without Jackson both the story and the money will be lost.