Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Two Words: Google Phone.

By now anyone who reads this blog should know that I'm a Google fanboy. Well imagine my excitement when I read this:
Google is on the move. The internet giant has held talks with Orange, the mobile phone operator, about a multi-billion-dollar partnership to create a 'Google phone' which makes it easy to search the web wherever you are.
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I already almost yelped when my T-Mobile phone finally allowed Google Maps Mobile to work. Well, if this happens, T-Mobile can kiss my hind quarters good-bye!

The only hardware Google currently offers is a business-oriented "Google Mini", a device which crawls and indexes all the files on a corporate network much like a bigger version of Google Desktop. If this phone comes through, I predict it will be a major breakthrough for Google. There is absolutely no way Yahoo or anyone could successfully copy this accomplishment without being labeled a copy-cat. First off, they would have to scramble to make the mobile programs that Google already has. Then they would have to find a phone maker who's willing to go up against Google.

Note to those who love me: this will be on my next Christmas list.