Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Google Music Player

I try not to get too much into Google in these blog posts, but I thought this was worthy of a mention.

The Google Music Player. It's a gadget for Google Desktop created by Google Inc. Google Desktop already has the ability to index all of the music files on your computer, but now they've finally made a gadget that plays these files natively. Of course, I'm not ready to switch from iTunes just yet (after all, most of the music-listening I do is on my iPod, away from my computer), but this thing looks like it could easily replace any clunky, huge programs such as Windows Media Player, iTunes or Winamp. (What ever happened to Winamp, anyway . . .?) It would take up substantially less processing power and automatically detect any songs you've recently downloaded or ripped.

What's really interesting about this for me, however, is the fact that it's one step closer to a whole operating system run by Google. There's not one major application out there anymore where you can point to Google and say they don't have an alternative. Except maybe Microsoft Powerpoint . . . but with a little photoshopping you can create a bunch of pictures and make a slideshow through Picasa! Oh, Photoshop is another one . . . Google, get on that. I want you to draw my pictures!

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