Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Honey, We're Moving to San Francisco

. . . not really. But wouldn't it be awesome if everyone followed their lead in at least one area . . . this one:
EarthLink, San Francisco finalize Wi-Fi contract | News.blog | CNET News.com
The city of San Francisco and EarthLink have finalized a contract that will enable EarthLink to build a citywide wireless network and Google to provide free Internet access.

Details of the contract, completed on Friday, can be seen here.
I, for one, welcome our new information overlords.

If this becomes a success (and I'm sure it will!) it won't be long until such an idea moves to New York, Chicago, Orlando, L.A., and other cities. Soon everyone will be connected with no excuse. And it doesn't surprise me in the least that Google is leading the charge with this.

I guess I didn't have as much to say about this as I thought I did. I just think it's really cool and I hope it spreads like the flu.