Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…


Well, I hope everyone had a great holiday the past month and a half. I finally got my own iPod! It's all that I hoped and more. And because of it I will probably be spending most of my money this next fiscal year on music and movies from iTunes . . .

With the new year comes a new Kerusso site, a new iPod, a new wife (in October :-D) and a new job. Yes, I'm currently "in the market", as it were. I've decided to move back to New Port Richey, where resides my family and my fiancée. This may, admittedly, put a strain on production of Far Street, but I'm sure we can get it together. The new year will also eventually bring a comic strip! There's a little teaser for ya. As soon as we can get them made we'll give them a section on the site. To whet your appetite for web comics, here's an example of one from Explosm.net:

Cyanide and Happiness, a daily webcomic
Cyanide & Happiness @ Explosm.net

Happy New Everything!