Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

High Five!!

Well, this is interesting . . .

No, this isn't another Borat post.

HighFivez.com is a new site built upon the Digg principle that the more people vote something the better it must ultimately be. (Wait, is that a Digg principle or an America principle?) Anyway, the catch is that this particular site focuses on blogs and blog posts.

So, what are the benefits to using this site? Well, the best part of it, they don't seem to really emphasize. They advertise such things as being able to store all your favorite blogs in one central location, being able to submit blogs and posts for peer review and the fact that the voting is done by real people and not robots or algorithms. But I think the real winner here is something that the blogosphere has been missing since that name was coined: the ability to easily discover new and interesting blogs. If you like to keep up on the news, but would rather get it from a more personable source than, say CNN or ABC, this is the perfect place to get it.

Not to mention if you own a blog this is the perfect place to gain exposure. Although it's just a tiny site right now, it has the potential to eventually reach an extremely large audience of people looking for just the sorts of things you write.

So go ahead and give it a try. And while you're at it, gimme a high five!