Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Will Star Trek XI Be Canonical?

TrekWeb.com - Roberto Orci and Alex Kurtzman Reveal Details of Star Trek XI, Movie is Not a Prequel but a Reimagining of the Franchise

Everything I ever read about Star Trek XI always says something like it's a "reimagining" or a "reboot" or completely new. But at the same time they say they want to stay true to the fan base and from the above story "We're not going to start totally from scratch." One question is never answered for me no matter what story I read about it: will it be canonical?

The title "Star Trek XI" suggests that it will be. It suggests that it's a continuation of the ten movies that came before it. But, as has been implied many times, they are going into Kirk and Spock's first mission together. How do you go back and do that - how do you rewrite history, as it were - without losing the audience they so desperately want to gain (that being "a whole new group of people who've never seen 'Trek' before").

This article suggests they're going through the same dilemma in writing the script, which is comforting. They say, "We want it to feel like it's updated and of the now. That's actually the discussions we're having now: how to keep the look of the universe yet have it not look like nothing's new. It's tricky."

So, what I can see is replacing all the buttons, switches and knobs from the Original Series with an updated, slick, touch-screen interface ::coughcoughstevejobscoughcough::. Slightly deviant from the canon, but I can deal with that. I never really liked the switches, anyway.

But at the end of the article it gives us a very subtle clue as to what exactly the differences will be in this "reimagining" of Star Trek. Maybe it doesn't have anything to do with the established canon at all. Screenwriter Roberto Orci says, "We've been watching [Star Trek] all our lives. I've even read the books. It was all about, what have I always wanted to see in Trek? 'Trek,' more than anything, has always been about the human interactions. It's all about the human soul."

So a focus more on soul than on technology? More on human interaction than on alien interference? On the other hand, the article also says, "[They] confirmed that the film is not in any way a prequel but a reimagining of the franchise." So it has Kirk and Spock, but it's not a prequel.

I don't know. This is by far the most confusing Star Trek movie yet, as far as the pre-production goes. One thing is sure - it has lived long, but this movie seems to be the determination of weather it will prosper.

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