Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Conquering Digg

Yesterday I read a post on Digg.com that basically accused the social news site of being a cliquish, elitist club that only votes for its top submitters. Well, at the time of this writing, my post, "2015 is Almost Here and I Don't Have a Hover-Board," is number 8 on Digg's top ten stories of the day. I have never before had a post receive more than 7 or 8 diggs and I'm definitely no "top submitter." The system works. Anyone who believes otherwise is just frustrated that they haven't written anything that caught the Digg community's attention.

Certainly such an achievement deserves some sort of celebration. Tomorrow I might have cake. Thanks to everyone who dugg my story! I hope it'll happen again some time. Until then, see you in Google Reader . . .? please? maybe?

EDIT: 1:10 a.m. It's all over. I'm off the Top 10 list. The highest I got was 6th place. That was a great ride. People may still digg it, but, barring some huge influx of diggers, that post is probably not going to see the Top 10 list again. Again, thanks, people!

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