Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Good Deals or Clever Marketing?

I often times catch myself drooling over the stuff at the Apple Store. Unfortunately, I'm currently broke. It's nice to know that when I do get money I don't have to spend it all at the same time. There are usually some coupon codes I can use to get the job done. Wait a minute . . . a coupon for free shipping and free engraving on all iPod orders?? I got that anyway without a coupon code!

I'm starting to wonder what coupons are really all about . . . maybe it's just a clever advertising scheme. I saw a coupon for a pizza the other day with a particular price on it - I ordered the pizza online and the end total was exactly that amount without the coupon.

Well, at least some of the deals and coupons on that page seem to be legitimate. Nothing for a MacBook Pro, though. My kingdom for $4,500.

They've also got dell coupons, amazon coupons codes, travelocity deals, etc. Good stuff.