Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Google: Not Just Searching for Websites Anymore

Official Google Blog: Snakes in a plain... old... office building!

In a landmark decision for the multi-billion dollar company, executives have decided not only to search for websites, but added snakes to their itinerary.

"We feel snakes have a lot in common with Google," said Sergei Brin, co-founder of the search company. "For one thing, they're totally cool and popular with our main demographic. Also, you'll rarely find us on a plane, but if you do it'll take Samuel L. Friggin Jackson to get us out!"

Mr. Brin went on to describe the innovative ways in which snakes search for their prey. They use methods that, to the average animal, seem absolutely innovative and highly sophisticated. "We like to think," he said, "that if snakes had fingers and a keyboard, they'd use Google."

. . . no, but, really, a pet snake got loose in the Google offices in New York and they had to search for it. Pretty funny.