Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

The Kerusso Music Store

Just in case my recent Digg victory happened to catch a few more readers, I thought I'd take this opportunity to re-hype a little-known feature of Kerusso Productions. Rebekah Blackmon, my fiancee, is not only a genius programmer (she has done most . . . ok, all of the PHP and Javascript programming on this site), but she is also a composer of beautiful instrumental music. You can hear her work in many of the episodes of Far Street, but by far her most impressive works have come from her own mind in her own moments of inspiration. These pieces are available for you to buy and download at our Kerusso Music Store. Until recently, there hasn't been a link to this store. This is my fault and I gladly take the flogging for it. But now there is one on the front page and on every page of the Kerusso Store. Go at least take a look - there are free samples available.