Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

TV Shows on Your Computer

So, it's no secret that there are TV shows listed on iTunes and pretty much any other online media store that matters. I use iTunes. I absolutely love how easy the process is. But, just like any new thing, there are one or two difficulties.

Recently, the decision was made to cut back on our satellite TV options. My parents (with whom I live at the moment) chose a cheap "family pack" instead of the full pack we used to have which included local channels and pretty much every "cable" channel (like Sci-fi, Comedy Central, TNT, etc.) Well, while I enjoy watching the exciting and astonishing documentaries on the Science Channel, my favorite TV shows, (Stargate SG-1 and Heroes) were, sadly, overlooked. That's right, I no longer get NBC or the Sci-Fi Channel.

iTunes to the rescue. You can download both of these shows and even store them on your iPod with video through iTunes. Great! Awesome! But . . .

The new episode of Stargate SG-1 aired last Friday. Following the previous new episode, it was posted to iTunes immediately. Here it is Tuesday night and I still don't know what happened to Colonel Mitchell and the team last Friday.

Other shows have obviously been updated. 24 was out the day after, The Daily Show had no problems being uploaded. So we can safely assume that this isn't a problem on iTunes' end. We can place the blame squarely on the Sci-Fi Channel.

Which leads to the point of this post. The broader implication of this pithy irritant. If you have a TV channel and you want to take advantage of this new technology, whether it's to make a couple more bucks or because you think you have something incredibly important to tell the world, then please, for the love of God, keep up with it! The last thing in the world you want to do is migrate viewers from the TV to the computer and then lose them when your computer service gets sloppy!

When I have a regular income there's no doubt that I'll continue downloading TV shows from iTunes. It's incredibly convenient and sooner or later I'll have the Apple TV to complete my entertainment system. And I have no doubt that by then the Sci-Fi Channel will have gotten on the ball. But I'm keeping my eye on you, Sci-Fi! I want my Stargate, and I want it now!