Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…


So, Google Personalized Homepage has changed its name to iGoogle. I should have seen it all along. The URL is google.com/ig . . . "iGoogle." I wonder if this naming convention has anything to do with Eric Schmidt (Google's CEO) being on the board at Apple Inc.

In any case, along with the shortened, simplified name, it has also simplified personalizing gadgets. Merged with the naming announcement was that of making it easy to create such personalized gadgets as a gadget with your own YouTube videos in it, a gadget that tells your friends your current status, a greeting card gadget and more. It looks like Google Personalized Homepage has grown up. I, for one, will be glad never to have to type out that entire phrase again. iGoogle. I could get used to that.

Now, somehow, they need to make iGoogle sync with your iPod and iPhone.


  1. Are you kidding me? iGoogle is the dumbest thing Google has done. I want my personalized Home to feel like regular Google. And I sure don’t want to use Google if it is associated with Apple (I am a die hard Apple hater). But I do not think that the “i” is associated with Apple. I think its more like “I” as “myself” or “me”. Another possibility is that it stands for internet.

    Now I agree that the name “Personal Homepage” needs to be changed to something shorter, but Google needs to come up with something better. And once they do come up with something good they should not have a custom logo for it, replacing the standard logo. I want the normal logo, what’s wrong with that?

    And seriously, if Google goes Apple I will quit using it.

  2. lol - no, I'm not kidding you - Google really did change the Personalized Homepage to iGoogle. If you think the article is about me approving, well . . . that's what you read into it. Sure I do, but this was more of a report than a editorial.

    As for being an Apple hater . . . well, we all have the right to be wrong.

    And . . . yeah, I know, the "i" is not because of Apple. There needs to be a standard HTML sarcasm tag.

    Google will never "go Apple" because it will alienate the majority of its users. However, the two companies are extremely similar. If you want to quit using it because of its similarity to Apple, you might as well now. The atmospheres of the two companies have been exactly the same since inception.

    Now to address the logo: I do believe there are a couple of gadgets specifically addressing that. iGoogle was missing the Google Doodles even when it was called Google Personalized Homepage. So . . . that's what's wrong with that.


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