Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Update

There hasn't been a lot of posts recently and there's a good reason for that. I got a job at the local movie theater and have been very busy with that, the 48 Hour Film Project and interviewing for another job. I'm wiped out. But I finally found the time to update. I have some good news and some bad news.

Bad news first: Far Street is done. All of the voices moved to separate corners of the American Southeast. Miguel is still there in Orlando, but I'm in Tampa, Jeremy is in Tennessee and if Shanna hasn't moved already then she'll soon be in South Carolina (I think that's where she's headed). It might have worked if it was just me who was far, far away, but with all of us in completely separate areas it just makes production impractical. Not to mention I'm ten times busier now.

Good news is I had a very good interview with a guy who is making an "extreme golf" TV show. He wants to make a pilot and he needs producers, so he said I might fit in well. Producer for a TV show is a pretty high-paying job and may just jump-start my career in TV production. Pray that that all works out.

In the meantime I'll be thinking of ways to produce a new series aside from Far Street. Possibly using World of Warcraft or maybe a combination of WoW and The Sims 2. We'll see.

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