Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

2015 is Almost Here and These Guys Think They're Cool

I almost didn't post this link. Then I realized its excellent comedic value. MR2 Hover Industries evidently started several years ago with the promise of hoverboards delivered straight to your home. They got their website up in 2002 and, according to their FAQ, planned to get web orders up in 2003. But the website looks like it was made in 1995! They have all the hoverboards from Back to the Future and claim that the technology behind these hoverboards is easy enough that it should have been implemented years ago.

So why haven't they become so popular? Is it the crappy URL and site design? Is it the fact that you have to call them to request a catalog? Maybe it's the hefty price. In order to buy the hoverboard used by our hero, Marty McFly, which is called "The Mattel," (and which also actually had handles until Marty ripped them off) you'll have to fork over $1,299.95! Now, I might be willing to pay that much for a really nice laptop, but the thrill of hovering is going to have to wait.

Needless to say, there's no way this is a legitimate site. But the question still remains: Where is my hoverboard?!

[thanks, Anonymous!]




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