Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…


If you blog a lot, you probably want to get your posts out there to the readers in whatever way they find most suitable. One way to do that is through email marketing. I used Zookoda for a while and I can safely say it's quite good at emailing your blogs.

Using Blogger, I automatically have an RSS feed generated with each blog post, so all I did was give Zookoda my RSS feed URL and they took that feed at each update and emailed it out to whoever had the gumption to sign up. The pretty cool part, though, is that I was able to customize the way the email looked to match my site. This aspect, however, was both good and bad. I know a bit of HTML, but I don't know enough and am not patient enough to go through every aspect of the email and make it match my site. And they don't make it any easier than that. Any customization has to be done through an HTML editor and not a WYSIWYG editor.

It can be a little confusing at first, too. I didn't automatically know that you had to create email groups before you can create an email before you can send it out. I had to read through their tutorial before I actually understood what was going on.

But that's the only thing bad I have to say about Zookoda. Once you know what's going on it's perfect if all you want to do is email your blog to people.

Recently, however, I got into Feedburner. And you'll notice on the right column of this blog the Zookoda email field is gone and is replaced by Feedburner's. Feedburner is a hundred times easier and does more. That is all.

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