Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

The Front Door

If you come to this site through the front door you'll notice a couple of changes. I've done away with the six-pack thing I had going on and did the standard side-bar-with-main-content look that's all the rage. There are a couple reasons for this, but the biggest is because this blog is really the only thing I update now-a-days. So, it didn't make sense to give everything else the same amount of tiny space. I did a big ol' widget to show snippets from latest blog entries as the main content and on the side you can see a description of everything else that's on the site. Bare in mind: Kerusso Productions is still in beta.

Get your free iPhone here!