Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…


I work at a theater, so I probably saw this poster long before the majority of the Internet did. So it's no surprise to me at all that when I looked it up online various people from video game forums and YMTD had photoshoped the face of Admiral Akbar onto the head of the pig-woman in the chair (ya know, the fish-faced dude in charge of the rebel attack on the Death Star from Star Wars). As a matter of fact, when the standee of this poster came into the theater, that's the first thing I said. "Dude. That pig head should totally be Admiral Akbar." I wonder if the creators of Saw are geeks.

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