Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Zune is Pwnd


For a while now I've had a friendly little rivalry going on with a friend at work about which is better: Microsoft or Apple. Obviously, I took the Apple side. She owns a Zune and I own an 80GB iPod with video. There were a few things that her Zune could do that my iPod couldn't, but the iPod is so sleek, beautiful and functional that I just could not pull myself away from it. That plus the iPhone made Apple the winner.

Well, now Microsoft just got pwnd. The new iPod Touch is out which is basically an iPhone without the phone. Not only that, but WiFi iTunes downloads are coming with it and coming to the iPhone in the next couple weeks.

That's right. Zune is screwed now. They may have a relatively good product, but when the innovator innovates on its innovation, all copycats get tossed in the bargain bin.


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