Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

The Portal

A Time to Love is a web magazine that covers Christian relationships. It's basically all about Love. Faith and Hope probably make an appearance, but Love is, evidently, the greatest of these. Anyway, I have a column in this magazine! I guess it loosely has something to do with love since it's all about how we can reach out to different subcultures and love them with the love of Christ, but I'm just glad that my voice is being amplified a little more. It's called "The Portal" and it's right here. Go read about how we can reach out to those people who find their home on the Internet! And while you're there look around and find out what this mag is all about. You may just want to subscribe to it.

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