Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…


I've spent so much time loving Google and hating MySpace. And then they go and do something like this. Google announced a couple days ago that they are launching a set of APIs for social applications that are supposed to work across all social websites that subscribe to what they call OpenSocial. Facebook, so far, has not publicly responded, but MySpace is all up for it. Does this mean I have to start liking MySpace now?? Or will Virb.com join in, too, and become the cool kid on the block? We'll see.

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