Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

At the Movies

2008 is a wonderful year for the geeky movie enthusiast. Indiana Jones is coming out with a new movie, there will be Hellboy II, Wall-E, The Dark Knight, J.J. Abrams' remix of Star Trek and, from the same guy, the movie that first played at 12 tonight, Cloverfield.

I was planning on seeing it, but, unfortunately, I was asked to stay longer at work than I was supposed to. I did, however, see all the people who came to see it. Never have I ever seen such a glorious gathering of geeks! They poked their heads out of their basements and dragged themselves away from Azeroth just to see what the heck was attacking New York this time. I whispered to the concessionest working next to me, "Know how you could make a loud noise? Yell out 'CLAP IF YOU PLAY WORLD OF WARCAFT!'"

Also, earlier that day there was a kid who walked in wearing a t-shirt that said "For the Horde." He left his iPod in the movie he was seeing (Sweeny Todd, also a good geek movie) and came back to find it in the lost-and-found. When he thanked me for returning it I was obligated to say "Anything for a fellow Horde."

Anyway, this night at the movies inspired me. All it takes to bring geeks together in real life is a dark, impersonal room with loud noises and flashy images. Therefore, all this year I will go see the very first showing (provided I'm not working at the time) of every geek-interest movie and post a review directly following. I regret that I was unable to see Cloverfield's first showing, but I will be waking up early tomorrow (about 11:00am...) rolling out of bed and into the theater to see the first showing of the day. Until then, I am avoiding everything possibly having to do with it (sorry, Digg.com).

2008 will be great!

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