Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

To Boldly Go... Later On

2008 just got a little sadder. But 2009 is happy. Star Trek changed their release date from Christmas of this year to May 8th of next year. All that means for me is that I'll be reviewing movies well into 2009. Actually, I'm pretty sure I'll make movie reviews a pretty regular thing. Because they make me happy like pie. But, anyway, no Star Trek for Christmas. We must wait 'till the snow thaws.


  1. I'm a huge Star Trek fan myself but I think having to wait for the new movie will be a positive thing for Trek. As for the movie itself, I'm really concerned that the idea behind it (i.e. "A re-imagining of Star Trek") may be the final straw that permanently kills the franchise. Why fix something that isn't broken? I blogged about this over at The Sci-Fi Dude. If you'd like to read it, go here.


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