Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Let the Festivities Begin!

Tomorrow at 11:59pm Iron Man will make its first official showing on the big screen. This kicks off the beginning of the summer blockbuster movie season! The season that has me so incredibly excited! There will be Iron Man, Get Smart, The Incredible Hulk, and a wide assortment of other Geek movies (as well as some pretty awesome non-geek movies) that I will have the opportunity to see.

Because of this, and to add a bit of officialism to the blog, I've added a couple new features. In a couple of days you'll be able to find the blog as a podcast in the iTunes store. This means that for those of you who hate to read I will be reading my reviews for you and you can listen to them on your computer or on your iPod. Also, reviews are going to take on more of an organized structure. There will be sections on why the movie is a geek movie, what it's about and if it's worth it. There will also be a section that I believe is crucial to movie enjoyment. There are a lot of people who go into a movie expecting one thing, but then believe that it sucks merely because it gives them something entirely different, when, in fact, the entirely different thing was actually quite good! (See Cloverfield.) Because of this phenomenon, I'm adding to my reviews a section on how to appreciate the movie I'm reviewing. Hopefully this will get more people into the movie that wouldn't normally go to see it.

So far this year has been great and it isn't even summer yet! I'm sure Iron Man, as the opening movie to the summer, will not disappoint. Save your stubs!

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