Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Hancock: Think Outside the Comic Book


Why It's a Geek Movie
Superheroes... plain and simple. He may not have been born in a comic book, but the idea itself was. Only a geek has the capacity to imagine the abilities, flaws and awesomeness of a superhero.

What's it About?
Hancock is a superhero living in L.A. He lives out of a trailer, has a problem with alcohol, doesn't remember anything past 80 years ago (oh, yeah, he doesn't age) and rescues people more out of obligation than of charity. As a result, his heroic efforts are often disastrous, leading the city to hate him and call for his incarceration. In the mix is thrown publicist, Ray Embrey, who helps Hancock clean up his public image as a favor in return for saving him from a train, and Ray's wife, who seems to have conflicting feelings regarding the superhero.

How to Appreciate It
...I'm trying to think of someone saying "This movie was the stupidest movie ever" and following that up with a good reason. With this movie we have successfully created a completely new and original superhero free from the bonds of established canon, but still holding to the expectations of superhero convention... while at the same time completely demolishing them. If you really wanted to hate this movie you could follow the tired argument that superheroes can never exist and could never be real, thus making stories about them stupid... but, really, when was the last time we saw a good movie that could actually happen?

Is it Worth It?
Hancock gives you a completely new and original story about an unconventional superhero. Not only is the story deep and compelling, but the effects are untraceable, the cinematics are beautiful and the acting is both fitting and convincing. My personal vow to not give anything away forbids me from revealing too much about the plot, but I can tell you that the details of Hancock's past are what kept me glued to the dialog. I had to know what was going on, and when it was revealed, it not only satisfied, but left me hungry for more! Needless to say, Hancock is wide open for a sequel.

Yes, it's worth it. Even if it doesn't end up on your favorites list, you will still be entertained. Five completely arbitrary stars!

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