Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

X-Files: I Want to Believe... I really do

Why It's a Geek Movie
For years, the exploits of Moulder and Scully have been the fevered dreams of geeks across America. The hit TV show pit logic against the paranormal in a way that Spock and Kirk never dreamed. In X-Files, the imagination is captured and the intellect is engaged in a way that only a geek can truly appreciate.

What's it About?
Moulder and Scully have long since left the FBI, but after a psychic priest aids in the case of a missing FBI agent, the agent who takes the case believes that the duo is the only one with the experience to bring the case to a close.

How to Appreciate It
This most recent X-Files incarnation is an in-depth character study of Foxx and Dana and how they cope with life after the X-Files. It's unfair to expect that anyone who doesn't know these characters will immediately be interested in what's going on, but there is much to be appreciated about the movie in itself. If you're going into this movie expecting to see aliens and weird spectacles, you will be disappointed. This isn't fast-paced, in-your-face, scrawling sci-fi epic. This is an intelligent, nuanced drama about two people getting over the difficulties of the past and learning never to give up.

Is it Worth It?
In I Want to Believe, Moulder and Scully get back to their TV drama roots. It almost makes me wonder if this would have been better suited as a Sci-Fi Channel week-long miniseries. This particular story is more about Foxx and Dana than it is about paranormal activity. In fact, the only thing paranormal going on is the psychic abilities of the priest. This isn't nessisarily a bad thing. As I mentioned, it's an intelligent and nuanced character study. There is always something to be said for a story that digs more deeply into a person's character. It's a challenge for the actors and it's a exciting discovery for the watcher. I'm just not sure it's big-screen material this time around. People will be coming to see an X-Files title expecting aliens and ghosts and monsters and special effects along the lines of Star Wars or at least Close Encounters. They just won't get it. I really liked the movie, and I Want to Believe it will do well, but general audiences will probably want to wait for the DVD.