Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Igor: The Cutest Little Bit of Evil Ever

I'm a bit embarrassed that I didn't see this one coming. It's got evil scientists and beautiful computer animation - of course it's a geek movie. And it's especially cool for the budding little kiddy geek.

Igor is part of a sub-class of people whose only lot in life is to assist evil geniuses. But from the time he was a child he had dreamed of being an evil genius himself. He's a genius. He invented an immortal bunny and a talking brain. His latest invention, a giant frankenstein-esque girl who dances and sings is a shoe-in for the science festival.

I'm continually amazed with the artistic work that goes into computer generated animated movies now-a-days and Igor is no exception. It's one thing to say that you made your movie on a computer - it's quite another to come up with these stylized renderings with beautiful artwork that must have taken years to complete. Igor is no exception to this.

And the story is quite good, too. It has a few twists and turns which, I will admit, are exposed in a quite on-the-nose fashion, but, again, it is a kids movie at its core. I'm sure they wouldn't so much appreciate any more subtle a reveal. The characters are lovable even when they're evil and it all comes to a close with a heartwarming end. Also the use of "Tomorrow, Tomorrow" from Annie is brilliantly used as the background to a psychotic rampage. In minor key, of course. Brilliant!

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