Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…


By now most who care have already heard about the Sci-Fi Channel changing their name to Syfy. Ugh... Sorry, I get chills when I read it... Anyway... Besides the fact that it's really kind of a stupid name (I mean, yeah, it sounds the same, but we're LOOKING at the name when it's on TV, not hearing it...) their reasoning behind it is even stupider. Bordering on the offensive. If iPhone has copy/paste functionality I would give you the link to the article, but since that functionality isn't coming until summer (after the name is officially changed), you'll have to Google it yourself. Basically, the head of Syfy said that after testing the name out with their demographic they felt like the kind of cool that a jerk with a Bluetooth earpiece feels when they got the results, so they went with it. Problem is: jerks with Bluetooth earpieces generally aren't geeks. And geeks are 95% of Sci-Fi's fan base. As a matter of fact he went as far to say that Sci-Fi has been associated with geeky, antisocial basement-dwellers for far too long and that their aim with this name change is to make the channel more "human-friendly." Yeah, 'cause geeks aren't human.

Ok. I understand if you want a marketable, brandable name since the term "Sci-Fi" is far too common to trademark. But you've crossed the line when you dismiss a growing, thriving subculture and tell them that you want their favorite channel to show stuff they don't like just because other people do like it. C'mon. You're basically picking your best friend last for the kickball team. That's betrayal. That's downright stupidity. Because even when you change the name, people are still going to associate Syfy with Sci-Fi by sheer virtue of the name's similarity. And no matter how non-sci-fi you get, people who don't like sci-fi will not tune to your channel. Geeks are the foundation on which your success rests, and you're taking a huge jack-hammer to that foundation without so much as worrying about the fact that there IS NO REPLACEMENT FOUNDATION.

Syfy: honestly, I can give you the name change. It looks stupid, but so did Wii at first. But please don't be a jerkwad and give us more reality shows and wrestling shows and non-sci-fi movies like Braveheart just because your demographic research (which is bogus since most geeks are watching Hulu and the like anyway) makes you feel superior. Really. It's sad. We'll watch Stargate Universe and Battlestar Galactica possibly Eureka and reruns of Star Trek, Twilight Zone and other oldies, but don't change because you don't like us. That's like not taking your medicine because it tastes bad.