Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Before the Ball

I am faced with the arduous task today of sitting down to a viewing of the newest geek movie, Dragonball Evolution. I don't expect to like it, but I walk into the theater with an open mind. You know if you've been reading long enough that I take movies based on their own merit without having the need to make a carbon-copy of the source material. In this case, I have never watched a single episode of Dragonball Z simply because I could never be convinced that it was a good show. So I have absolutely no source material to reference at all. That could be either good or bad for the film-making crew. I hope they surprise me and come up with an engaging story, but my hopes are not up.

Pray for me...