Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

X-Men Origins: Wolverine

Mutant character development.

There's no arguing that this is what this movie is all about; developing the character of Wolverine. In the previous X-Men movies all we know is that he couldn't remember anything about his past, now we see what that past is. But what I was impressed by in this prequel was the development of every other minor character.

I'd like to start by comparing it to Spider-Man III... it was FAR better, don't worry. Where Spider-Man III went wrong was by treating every character's story as the main plot. That was a huge mistake because there was too much plot development going on and there wasn't any focused attention on any one story. In the case of Wolverine, there were SO many more characters, but we never focused on them for any overbearing amount of time. The only thing we really needed to know about them was their power, and they gave us that along with a tasty smidgen of character. We didn't go into their troubled childhood or into their relationships with their spouses, we didn't get a five-minute-long monologue on how their suffering drives their actions. We got the sense that this sort of thing was there, we got enough of a taste to interest us, but not enough to bore us. We focused on Wolverine and just what was pertinent to him. We figured out what drives him, we figured out the kind of man (or animal) he is and we discovered his relationship with his brother. That's all we were looking for, and, along with some relishing flavor, that's all they gave us.

Fans of X-Men will see copious amounts of familiar faces and powers. These faces alone will conjure up the familiar back-stories. And for those unfamiliar, it will be just a another dab of icing on the cake. X-Men Origins is all about character development, and this job they did extremely well.

Oh, and don't worry, there's some awesome action sequences throughout.

Comments