Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

May the Fourth be with you

It's May the 4th, Star Wars day, and the blockbuster summer movie season has begun! It officially started with the release of X-Men Origins: Wolverine. And this weekend comes the movie we've all been waiting for: Star Trek! :-D

You'll remember I originally started doing geek movie reviews in anticipation for this movie almost a year and a half ago. I'm definitely going to continue doing it beyond Star Trek. It's just too much fun. I might even consider moving beyond just geek movies. There are so many good ones out there that don't necessarily deserve the "geek" tag.

This weekend may be the great Star Trek day, but today we all sit and focus on Star Wars - the movie that made sci-fi great. May the Fourth be with you, young Jedi! And may you live at least long enough to see Star Trek and prosper!

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