Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Night at the Museum 2

I broke a long-standing rule of mine today. I'm never supposed to see sequels without having first seen the original. That being said, this particular sequel didn't really need much of an original. Wouldda been nice to know ahead of time that the tablet is what brings everything to life, but it's pretty clearly explained.

I say it didn't need much of an original because, after seeing it, it didn't really strike me as a movie that I needed to see. It's a fun ride, but most of the situations they get into seem contrived. I mean... seriously... Abraham Lincoln had to tell us who he was... really? Like we don't know? Other character introductions could have been handled more discretely, too. Amelia Earhart, Ivan the Terrible, Napoleon, Al Capone, their introductory dialog was pretty much a paragraph on their contribution to history. We really didn't come to learn about all that, we just came to see exhibits come to life. I think the best part of the movie was probably seeing Amy Adams in tight pilot's pants.

That's not to say it wasn't a fun ride. If you can get past the cheesy introductions and the contrived historical data, you'll love flying around the museum in the Write Brothers' airplane, getting slapped by monkeys, kissing the girl in famous WWII kissing photo. Kids will love the movie, I'm sure. They're probably the only audience that will be able to forgive and even enjoy the cheese.

One thing that kinda got awkward was the attempt at ironically awkward dialog. Ya know, the kind where you pretty much just... say what's on your mind. Kinda trying to be polite, but at the same time getting a point across that you believe to be very important. It's the kind of thing Ben Stiller is famous for, I think. But it just doesn't work sometimes. If it goes on for too long it goes from being funny-awkward to just plain awkward. That happens a couple time in the movie.

If you have nothing else to watch, then I recommend this movie as a time-killer. It's a feast for the eyes, but not much for the brain.