Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Sherlock Holmes

There was a trailer in front of Terminator for a Sherlock Holmes movie starring Robert Downey Jr. that I absolutely loved despite the apparent lack of resemblance to the Sherlock we all know and love. It's more like if The Great Mouse Detective was done for an adult audience. I knew this movie was coming, but failed to blog about it for... Some reason...

I'm really looking forward to seeing RDJ in this role. First off, he is inharrently hillarious. Secondly, a period piece like this broadens his awesome portfolio to an incalculable size.

But about the movie itself: it's going to be a blast! The original books were more intellectual, obviously, although some had the element of thrill. The movies take more of an action movie approach, but that doesn't lessen the intelligence of the character. Robert's whit itself is extremely intelligent and it it would be a shame to waste that on just another thrill ride. Playing Sherlock, though, is a perfect way to cultivate his sense of humor.

I'm looking forward to it. How bout you?

-- Post From My iPhone