Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Wilkin's Coffee

So I'm not entirely sure that you all haven't already seen these videos but I just saw some of them for the first time on Attack of the Show! and found them to be absolutely hilarious. It seems that Jim Henson was approached early in his career by a company named Wilkin's Coffee with an offer to create a series of 10 second advertisements. The ads starred Wilkins, and big supporter of Wilkin's Coffee, and Wontkins, who wasn't much of a fan of the brand. Each ad seems to begin with Wilkin's either offering some Wilkin's Coffee to Wontkin's or asking if he enjoys the product, and then viciously punishing him for his negative replies. The extreme violence coupled with the fact that they are essentially muppets is what makes the ads so funny.

The ads remind me of the first act of the Academy Award winning animated short, Rejected. The short film was of course made much more recently so perhaps there was some inspiration involved. Either way, if you enjoyed the ads you'll most likely enjoy Rejected too.