Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Year One

I totally went and saw Year One today.  And I pretty much liked it. The film takes Quazi-Biblical stories from Genesis and meshes them all into a completely unrelated story about two early humans who buddy up to go on an anachronistic road trip. Let me make this clear to anyone who might condemn this kind of a story as heresy: it's not.  They're just basically playing around in a Biblical sandbox. It's kinda like taking a statue of Lincoln and bringing him to life in today's world, or bringing the story of David to network TV in a modern alternate universe. It's just good fun based on established people/events.

Michael Cera pretty much plays the same character all the time, but I like that character, and it really met the needs of this script.  The same is true of Jack Black.  So, what we're seeing here is not an extensive character study at all, it's really just some guys fooling around in tunics and parodying the Biblical age. It won't get you an Oscar, but it makes for good entertainment.

That said, it's not like the script wasn't solid, or anything.  It actually had a pretty legit story to follow and it followed through to its logical ending. A Judd Apatow film really has to, though, doesn't it? One thing about Judd is that his movie might have some irreverent and hilarious humor, but the story always has heart at its core. There's always some kind of emotional pay-off.

Year One was almost rated R until they went back and re-cut it. There's some sexual humor, some language, basic Apatow stuff (aside from a distinct lack of marijuana). I'm not sure where I was going with that except to just mention that it's on the high end of the PG-13 spectrum. The thing is, though, if you can't handle what this movie has to offer you, then you probably wouldn't get it anyway.

So go see Year One if you want to see some iconic faces of comedy lampoon the ancient age. That's all there is to it.  You won't get a serious study of historic events, you won't get a deep character study, or a compelling analog to modern life.  It's just a fun comedy, and you'll enjoy it.

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