Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Another Lord of the Rings Law Suit??

And this time it could put production of The Hobbit in jeopardy! Apparently, the heirs of Tolkien's properties are suing New Line for not being paid what Tolkien asked for when he sold the movie rights in 1969. If the heirs have their way, it could put an indefinite halt on production of The Hobbit until the suit is resolved and New Line could possibly even lose the movie rights.

Here's the thing about this story. I understand that Tolkien's heirs should get what they're due. They should fight for every penny they're owed. But the production of The Hobbit should not be stopped just because of this injustice. Think about it this way: the bully steals your lunch money. He's been doing this for the past couple weeks. You get by on your own sack lunches, but what you REALLY want is a hot lunch served fresh from the cafeteria. Your choices are A) tell the principal now and get two-weeks-worth of stolen lunch money back or B) tell the principal at the end of the semester and get THREE MONTHS worth of stolen lunch money back!

Listen up, Tolkien heirs! If you stop The Hobbit from being made, not only will fans release the armies of Mordor onto your doorstep, but you'll be missing out on all the money you could be making from another hugely successful Tolkien property! I'm just lookin out for you guys. Really. I want you to get all the money you can. I don't care if I see my beloved characters on the screen once more. It's really all about you getting your money. >.>

Fight for your share of the golden goose, but don't stop it from laying eggs.


  1. This only works if they negotiate to get something on the back end of the deal though right? If they've already sold the rights under certain conditions, then they probably just want to make sure that if those conditions are being changed that the deal is being changed accordingly. The decision to stop production would most likely be coming from the production company which isn't excited about the prospect of paying more money for something they already own.

    The Hobbit is great, but isn't nearly as awesome as LOTR, so hopefully it all works out because I'm interested to see how good they can make this movie.

  2. The decision wouldn't be made unless they start the suing process. I'm saying don't sue until the Hobbit comes out.


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