Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Google Wave

Google is once again working on changing how we all use the internet. At a recent developers conference they showcased an early version of their newest masterpiece called Google Wave. I watched the first half of the 1:20:11 video coverage of the presentation and I have to say I was very impressed. Google has been hard at work creating a brand new communication protocol and they have decided to make it open source. Their stated goal is to have developers help finish this product, and then integrate it into all corners of the internet, including creating competitor browsers that use the same protocol.

The basis of this new communication protocol is the wave. The idea of a wave is a little difficult to explain but it is kind of like a threaded message board that is hosted on the internet, but that can be viewed like email, but that updates instantly like instant messaging systems. All of which can be integrated into places like webpages and blogs with full functionality. In short, its totally awesome.

After seeing the philosophy behind what Google hopes to accomplish with this new software product/protocol, I can confidently say that when they release it later this year I fully expect it to change the way everyone communicates over the internet. Email is 40 years old, chat rooms are dead, instant messaging is nothing new, and even old people now have facebook and twitter accounts, so its surely time for the next evolution in online communication. Google Wave seems to take the best features of all of these current protocols and mash them into one simple to use yet vastly superior system.

Plus, they are currently accepting applications for beta testers! Head over to the Google Wave site for the sign-up link, or to view that extremely long however very impressive presentation video.

Scott

Comments

  1. We're totally using this when it comes out.

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  2. As soon as I saw the part where they had the real time update to the blog, I said the exact same thing!

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