Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Ice Age 3: Dawn of the Dinosaurs

It's rare that you can say a third sequel is better than the previous two movies. It seems for Dawn of the Dinosaurs, the first two movies were merely a set-up for this final adventure. Having seen the first two movies, when you sit down to this one you already know all the characters and you get the basic idea. These mismatched mammals are an uncommon herd. Friendship is the glue that holds them together and the two mammoths are in love. At the beginning of the movie, however, we find out the two mammoths are expecting a child. This doesn't sit well with Diego the saber-tooth who's not much for family life and is starting to feel his age. And Sid the sloth, feeling left out, takes it upon himself to adopt three dinosaur eggs. So now we have our plots: revitalize Diego and bring him back in the herd, look out for the pregnant mammoth, and rescue Sid who is captured by his dinosaur babys' mom. Also, there's Scrat. And Scratte. And their whole acorn fiasco.

That's right, there are plenty of subplots in this movie to follow. The main plot is to save Sid from the underground land of the dinosaurs, which makes it a little awkward at the end when they've finished that plot and have to wrap up all the others. Another subplot they weave into the tapestry is a completely insane one-eyed weasel voiced by the great Simon Pegg who, much like Captain Ahab, has made it his life's work to capture the Great White Dinosaur which he has named Rudy. His name is Buck and he has been living as a lone talking mammal in this world of animalistic non-talking dinosaurs for long enough to fry his brain. But at least he knows what he's doing. Right?

The most hilarious parts of the movie, I think, were the completely random ways in which they incorporated Scrat and Scratte into the main plot line. They, of course, have their own completely separate adventure to go through, but they are weaved into the main story in such a way that they almost seem like a vital part.

When the story really starts to pick up, there are huge action sequences that reminded me of Pirates of the Caribbean in that there are SO MANY things going on - so many subplots and so many different characters - that it's pretty hilarious to see how they weave them all together.

I won't give any spoilers, but when Buck's subplot comes to a close, you think it's going to end up one way and you're about to groan and say "yeah, that's typical." But then it completely turns around. Very satisfying.

So, all-in-all this was a good movie, especially if you've already seen the first two. It's opening today, so don't miss it!


  1. Ice Age 3 is cool movie! I think it is the best among all 3 movies.


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