Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Syfy Revisited

Yesterday Syfy officially changed its name from The Sci-Fi Channel. In a previous post I mentioned how I thought this was going to be a hugely terrible idea. Here's a quote:
Basically, the head of Syfy said that after testing the name out with their demographic they felt like the kind of cool that a jerk with a Bluetooth earpiece feels when they got the results, so they went with it. Problem is: jerks with Bluetooth earpieces generally aren't geeks. And geeks are 95% of Sci-Fi's fan base. As a matter of fact he went as far to say that Sci-Fi has been associated with geeky, antisocial basement-dwellers for far too long and that their aim with this name change is to make the channel more "human-friendly." Yeah, 'cause geeks aren't human.

Ok. I understand if you want a marketable, brandable name since the term "Sci-Fi" is far too common to trademark. But you've crossed the line when you dismiss a growing, thriving subculture and tell them that you want their favorite channel to show stuff they don't like just because other people do like it. C'mon. You're basically picking your best friend last for the kickball team.
We all know that Stephen Colbert is known in the journalistic community as the journalist with titanium balls. Well, today I'm going to one-up him. That's right, America. I'm going to out-Stephen Stephen Colbert. Because, Nation, I don't have the titanium balls. I have the SARONITE BALLS to admit when I'm wrong.

Craig Engler, the SVP & GM of Digital at Syfy, has been answering all sorts of questions on his Twitter account @Syfy. And while he was busy dodging the hate from disgruntled Sci-Fi Channel fans, I had the SARONITE BALLS to ask him this hard-hitting question: "What is the Answer to the Ultimate Question of Life, the Universe and Everything?" Craig expertly responded: "42 (been waiting 4 that question!)" Ladies and gentlemen, if the Senior Vice President and General Manager of Digital at Syfy can answer that question correctly, then I am officially comfortable with the name change.

As a matter of fact, the more I look into it, the more I believe whatever jerk I originally quoted misspoke when he was talking to the media. They're not trying to ignore their geek fan base. They're trying to keep their geek base while at the same time showing everyone else that it's really not as lame as they think it is. What he was trying to say is that OTHER PEOPLE believe we are antisocial basement-dwellers and their aim is to show them that we're not. To show them exactly how awesome we are.

I saw the pilot episode of Warehouse 13 today and I totally approve. This is only one of many new and awesome things to come with their new name, new logo and new attitude. I suggest if you have Twitter that you follow @Syfy and keep up with all the awesome things going on over there. And please, don't be afraid to let go of your hate. It only gets in the way of your rage.


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