How Social Media Saved the World

It cannot be understated that we are living through a history-making difficult time. Hundreds of thousands of people are falling victim to a global pandemic and everyone is else either staying home or acting brazenly stupid. It shouldn't be surprising, though, that one of the upshots of all of this is that there has been a rise in meme-making.

First defined by Richard Dawkins in 1976 as a cultural idea that takes on a life of its own and is passed down through generations much the same way that genes are, the word "meme" has itself taken on a life of its own to define pictures made and passed around on the Internet that often lampoon various aspects of life. I don't think I've seen any new memes in the past few days that weren't about the COVID-19 epidemic. But this isn't the first time a global catastrophe has been made fun of in what could be described as a "childish" fashion. In fact, one of the memes I've seen compared the uptick in Cor…

2012 Google Bombing

I've noticed that on all the previews for the movie 2012, they implore the viewer to search for the number. I'm pretty sure at one point they even said to search Google. Is this a new way for big companies with budgets and tv ads to Google Bomb?

Google Bombing is the act of somehow getting millions of sites to link to a certain page in association with a certain search term. Google has been working to stop this practice since its beginning, and it's almost non-existant now. But 2012 is now telling you, not to go to their site, but to search for their site on Google. This is very clever, because now not only are they getting traffic to their site, they're also bringing in even more traffic by linking the search term "2012" to their website by virtue of all the searchers clicking their link directly from a Google search page.

I'm not saying it's right or wrong, but it certainly is interesting. Google + the Internet have changed the marketing structure of the world and there's always some kind of way to game the system.