2012 Google Bombing

I've noticed that on all the previews for the movie 2012, they implore the viewer to search for the number. I'm pretty sure at one point they even said to search Google. Is this a new way for big companies with budgets and tv ads to Google Bomb?

Google Bombing is the act of somehow getting millions of sites to link to a certain page in association with a certain search term. Google has been working to stop this practice since its beginning, and it's almost non-existant now. But 2012 is now telling you, not to go to their site, but to search for their site on Google. This is very clever, because now not only are they getting traffic to their site, they're also bringing in even more traffic by linking the search term "2012" to their website by virtue of all the searchers clicking their link directly from a Google search page.

I'm not saying it's right or wrong, but it certainly is interesting. Google + the Internet have changed the marketing structure of the world and there's always some kind of way to game the system.