Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

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I have to appologize for the lack of regular updates while we get things situated over here. We've got some great ideas; it's now just a matter of where to go from here.

Things are hectic - it's just that time of year. Summer movies are wrapping up and everyone is busy preparing for the fall semester or some other big change in life. Not to mention we have at least three birthdays in the month of August alone around here!

Things will pick up once more around the 22nd when at least two (hopefully more) of us will be attending the Orlando Mini MegaCon which has several advantages over the San Diego Comic Con: 1) it's closer to me 2) you don't bump into a human sea of people while veiwing the latest geeky stuff 3) it doesn't claim to be all about comics while having an ever-shrinking actual comic book section.

After reporting from that event is over, I hope to catch a steady stream of updates from every corner of geekdom. Be sure to follow me, @LordSteve, and @GreenAsterisk on Twitter for the fastest updates on the geek world. Some stuff ends up there that never actually makes it to the blog. But soon that will change.

In the mean time, what are some things you'd like to hear about?

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