Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Some Quick Movie Reviews


I've actually managed to watch a few critically acclaimed movies this week that I'd like to pass along my thoughts on. In my infinite laziness I have decided to make these mini-reviews. Your ADD will thank me.


Julie & Julia: Who knew that an elderly woman with an afro could be so cute? Meryl Streep charms and impresses as usual in her role as the stubborn but lovable Julia Childs. Amy Adams is also cute with her newly cropped hairstyle but her character came off as overly annoying to me. This movie is based on two books, the first being the story of Julie, a real life foodie who blogged about her journey through a year of Child's recipes, and the second being the memoirs of Julia Childs herself. In my opinion this movie may have actually been better if it was a little less Julie and a little more Julia. The movie wraps up a little anti-climactically but Streep is very fun to watch so I suggest checking it out.






The Hurt Locker: This has been touted as the first great war movie about the current war in Iraq. I can see where people who say this are coming from, but this movie fell a little flat for me. The movie follows a team of soldiers in Iraq whose job it is to defuse or render safe un-exploded ordinance. The film starts with some great tension and impressive visual effects of explosions. The acting is top notch and the movie explores some interesting ideas about the psyches of the soldiers who have to do these jobs. The problem for me is that the movie really doesn't go anywhere past the three-quarter mark, or perhaps more accurately the places it goes don't amount to much. This movie also ends somewhat anti-climactically but in this case I can only suggest checking this movie out if you aren't expecting it to live up to any of its buzz.


Scott's Top Pick:
500 Days of Summer: This movie was excellent! Cute, inventive, and enjoyable. A boy meets girl story that takes all of the typical scenes from typical movies of this type and shuffles them up to terrific effect. This movie has great performances, great writing, a great visual style, laughter, sadness, and even a musical number! I can see how this movie may not appeal to older audiences but everyone else should check it out for sure! Also, if you do see this movie and like it as much as I did, check out Away We Go. Its another indie romantic comedy that was in theatres a couple months ago that you'll probably enjoy just as much.

Wow, that wasn't so bad. Maybe I'll do this more often.

Scott

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