Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

What things may come


If any of you follow this blog regularly you will have noticed a distinct lack of posting in the past few days. This is do mostly in part to my lack of Internet connectivity and the fact that posting from my phone is far from ideal. Fear not, loyal fans! Big things are still afoot at the Asterisk! I'm not one to ruin any surprises, as I'm sure you know from my spoiler-free reviews, but the Green Asterisk is about to get very comical!

Aside from all that excitement, I will be moving into a new apartment on Friday at which time I will aquire for myself a brand spanking new Internet connection and regular posting will resume including reviews and other geek news. Thanks to everyone who keeps reading, and tell your friends!

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